How to get discovered by record labels is still a difficult process to master, but the opportunities available today are far greater than any that have come before. In the old days of getting in front of the top dogs, you had to develop a niche. That niche would have to include some combination of your songwriting, vocal abilities, a fresh face and a different album (to get noticed). These days, however, songwriters and singers can find their niche in a few specific areas. Those areas include, but are not limited to Facebook, Twitter, MySpace, YouTube and beats productivity software. Let’s take a look at each area.
Social Media
People are aware of social media. Many people post in social media groups hoping to be discovered, even if they have no skill in graphic design or aren’t great at writing. A lot of times, however, people post topics and links to their work that they hope will attract the attention of record labels. That said, social media is one of the best ways to build relationships with your audience. Understanding the different groups will help you to build a network that will bring you brand recognition in the form of fan base, which will in turn bring down the cost of engaging in social media advertising.
Back in the day, record labels would hang on to the talent that they develop rather than wanting to market it. Now, however, they are all out on the search for great artists, and through social media, you can become more widely known which will in turn bring down the cost of engaging in social media advertising.
Myspace
Myspace is a cool place to get noticed, but because it is so inexpensive to advertise on, you can get more exposure than you would through normal marketing. This is especially helpful if your only plan is to build a fan base.
While you need to be careful about how you choose to go about getting exposure, you can take a more proactive approach.
Your Myspace Page is your portal for letting people know where you are and what you do. As such, it is a great place to let people know which tracks you’re playing and which videos you have available. Apart from the free exposure, you will likely gain some money from your Myspace activities. It may not be much, but it will be time well spent.
The Perks of Having A Twitter Page. Once you have decided to use Twitter for promoting your music, setting up a page is a relatively simple process. Once you have imported your page, you can join several related groups, find out about trends in the music industry, and keep track of your popularity.
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The great thing about Twitter is that it is easy to manage. Of course, it would be a good idea to learn the Twitter terminology and how to best utilise the channel. But once you get the hang of it, it will be fun and simple to manage.
YouTube
With YouTube, you have the luxury of reaching a massive group of music fans and shaping them in your image. You can search by genre and get an idea of what works within your style. All of these are free and easy to do.
Similar to Perks, it is easy to manage your channel and post externally. However, posting internally does give you more creative control over your music videos. It also costs nothing to add external links back to your channel once you’ve posted them internally.
Converting Your Downloads Into Downloads
So, once you have your music videos online, how do you get them downloads? Well, there are quite a few places.
The iTunes Store
This is one of the best places to submit your music videos. iTunes Store can be complicated to deal with, but its determination to market your music videos can be admirable. Once you’ve purchased your music video, it will likely end up there for sale. The cost is relatively low. If you are ready to market on iTunes, it seems worthwhile to spend a bit of money on iTunes Store distribution.
Using Your Fans
Another method is to contact your fans, introduce yourself, and ask for some participation. This entails asking for permission to post the videos outside of iTunes Store. This will work if you can find fans that are interested in having videos. It is easy to find on the web. If you are able to create viral videos that spread outside of the iTunes Store, it may be a smart choice to explore the possibilities of selling videos to third party products such as Facebook or mobile apps.
None of These Areiculties
All of these use the same set of marketing steps. It is important that you remember them all, because that is the strategy you will employ for your project. But knowing what you must do gives you a head start. Once you have established your strategy, make sure you all work well together.